Sally Shin

Marketing | Consumer Behavior | Yale School of Management

I am a PhD student at the Yale School of Management.

My research focuses on understanding how consumers form judgments and make choices across a wide range of contexts. Much of my work falls into two research streams. The first examines how consumers revisit and reconstruct their past experiences, and how these memories contribute to well-being. The second investigates the intersection of brand trust and emerging technologies in shaping consumer attitudes and behavior.

RESEARCH

Job Market Papers

Shin, Sally MJ, and Gal Zauberman, “Maximizing Return on Experiences (ROE): Effect of Memory Reminder Modes”

Shin, Sally MJ, Paul Rozin, and Gal Zauberman, “When Cherished Memories are Threatened,” Under review at Psychological Science

Manuscripts in R&R, Under Review, and In Prep (* denotes equal contribution)

Shin, Sally MJ, Nirajana Mishra, and Ravi Dhar, “From Lemons to LemonAIde: How Low Brand Trust Mitigates Aversion to Artificial Intelligence,” Revising for 2nd round review at Journal of Consumer Research

Shin, Sally MJ, and Alexander G. Fulmer, “Single Farm-to-Table: Preference for Foods with a Single Source of Origin,” Under review at Journal of Marketing Research

Shin, Sally MJ, Mohin Banker, and Gal Zauberman, “Power of One: Preference for a Recommender’s Lived Experience Over the Aggregation of Others,” Manuscript in preparation

Mishra, Nirajana, Sally MJ Shin, and Ravi Dhar, “The More Information = More Trust Lay Belief,” Manuscript in preparation

Selected Work in Progress

Shin, Sally MJ*, Jin Kim*, and Gal Zauberman, “The Impact of Augmented Reality (AR): A Case Study in Helicopter Pilot Training,” Data collection in progress

Shin, Sally MJ, and Gal Zauberman, “Augmented Reality (AR) and Psychological Ownership,” Data collection in progress

Gao, Randy, Sally MJ Shin, and Ravi Dhar, “Trust Penalty for Investments in Artificial Intelligence,” Data collection in progress

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