Sally Shin
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Hello!
I am an assistant professor of marketing at the University of South Florida Muma College of Business.
Formerly, I earned my BA in Communications and in Cinema and Media Studies from the University of Pennsylvania, MS in Applied Analytics from Columbia University, and PhD in Marketing from Yale University.
Manuscripts in R&R and Under Review
Shin, Sally MJ, and Alexander G. Fulmer, “Single Farm-to-Table: Preference for Foods with a Single Source of Origin,” Revising for 3rd round review at the Journal of Marketing Research
Shin, Sally MJ, Nirajana Mishra, and Ravi Dhar, “From Lemons to LemonAIde: How Low Brand Trust Increases Consumer Receptivity to Artificial Intelligence,” Under 2nd round review at the Journal of Consumer Research
Shin, Sally MJ, Paul Rozin, and Gal Zauberman, “When Cherished Memories Are Threatened: Selective Preservation of Creation Memories Following Creator Transgressions,” Revising for 2nd round review at the Journal Experimental Social Psychology
Selected Work in Progress (* denotes equal contribution)
Mishra, Nirajana, Sally MJ Shin, and Ravi Dhar, “Inquiry Premium: When Asking for More Information Increases Consumer Trust,” Manuscript in preparation
Shin, Sally MJ, and Gal Zauberman, “Return on Experience: The Effectiveness of Memory Cues Over Time,” Manuscript in preparation
Gao, Randy*, Sally MJ Shin*, and Ravi Dhar, “Trust Penalty,” Manuscript in preparation
Shin, Sally MJ*, Jin Kim*, and Gal Zauberman, “The Impact of Augmented Reality: A Case Study in Helicopter Pilot Training,” Data collection in progress
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