Sally Shin

Marketing | Yale School of Management

Hello!

I am a PhD candidate in Marketing at the Yale School of Management.

My research investigates the life cycle of the consumer experience, examining how value is perceived before the beginning of an experience, felt during the experience, and preserved after its conclusion. I explore these aspects of experiential consumption across domains including entertainment and leisure (such as visiting museums and concerts), emerging technologies (such as artificial intelligence and augmented reality), and food and beverages.

Prior to my doctoral studies, I earned a BA in Communications and in Cinema and Media Studies from the University of Pennsylvania, and an MS in Applied Analytics from Columbia University.

Manuscripts in R&R and Under Review

Shin, Sally MJ, and Alexander G. Fulmer, “Single Farm-to-Table: Preference for Foods with a Single Source of Origin,” Revising for 3rd round review at Journal of Marketing Research

Shin, Sally MJ, Nirajana Mishra, and Ravi Dhar, “From Lemons to LemonAIde: How Low Brand Trust Mitigates Aversion to Artificial Intelligence,” Revising for 2nd round review at Journal of Consumer Research

Shin, Sally MJ, Paul Rozin, and Gal Zauberman, “When Cherished Memories Are Threatened: Selective Preservation of Creation Memories Following Creator Transgressions,” Revising for 2nd round review at Journal Experimental Social Psychology

Selected Work in Progress (* denotes equal contribution)

Mishra, Nirajana, Sally MJ Shin, and Ravi Dhar, “Inquiry Premium: When Asking for More Information Increases Consumer Trust,” Manuscript in preparation

Shin, Sally MJ, and Gal Zauberman, “Return on Experience: The Effectiveness of Memory Cues Over Time,” Manuscript in preparation

Gao, Randy*, Sally MJ Shin*, and Ravi Dhar, “Trust Penalty,” Manuscript in preparation

Shin, Sally MJ*, Jin Kim*, and Gal Zauberman, “The Impact of Augmented Reality: A Case Study in Helicopter Pilot Training,” Data collection in progress

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