Sally Shin
Marketing | Consumer Behavior | Yale School of Management
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Hello!
I am a PhD candidate in Marketing at the Yale School of Management.
My research examines the before-and-after of consumption experiences. Across autobiographical, vicarious, and technology-mediated experiences, I am fascinated by how consumers infer value in anticipation of experiences and extract value from memories afterward.
Prior to my doctoral studies, I earned a BA in Communications and in Cinema and Media Studies from the University of Pennsylvania, and an MS in Applied Analytics from Columbia University.
Manuscripts in R&R, Under Review, and In Prep
Shin, Sally MJ, and Alexander G. Fulmer, “Single Farm-to-Table: Preference for Foods with a Single Source of Origin,” Under 2nd round review at Journal of Marketing Research [PDF]
Shin, Sally MJ, Nirajana Mishra, and Ravi Dhar, “From Lemons to LemonAIde: How Low Brand Trust Mitigates Aversion to Artificial Intelligence,” Revising for 2nd round review at Journal of Consumer Research [PDF]
Shin, Sally MJ, Paul Rozin, and Gal Zauberman, “When Cherished Memories Are Threatened: Selective Preservation of Creation Memories Following Creator Transgressions,” Under review [PDF]
Mishra, Nirajana, Sally MJ Shin, and Ravi Dhar, “More Information = More Trust: When Asking for More Information Increases Consumer Trust,” Manuscript in preparation [draft available upon request]
Shin, Sally MJ, and Gal Zauberman, “Maximizing Return on Experience (ROE): The Effectiveness of Memory Cues Over Time,” Manuscript in preparation
Shin, Sally MJ, Mohin Banker, and Gal Zauberman, “Power of One: Preference for a Recommender’s Lived Experience Over the Aggregation of Others,” Manuscript in preparation
Selected Work in Progress (* denotes equal contribution)
Shin, Sally MJ*, Jin Kim*, and Gal Zauberman, “The Impact of Augmented Reality (AR): A Case Study in Helicopter Pilot Training,” Data collection in progress
Gao, Randy, Sally MJ Shin, and Ravi Dhar, “Trust Penalty for Investments in Artificial Intelligence,” Data collection in progress
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